Amy’s Bakes and Cakes is a Dublin-based bakery specialising in handcrafted buttercream cakes, cupcakes, and sweet treats for a wide range of occasions. With over five years of experience, the business is built on a passion for home baking and a commitment to creating visually beautiful and great-tasting desserts tailored to each client’s celebration.
Offering everything from wedding cakes and birthday designs to corporate and special event orders, Amy’s Bakes and Cakes focuses on quality ingredients, attention to detail, and personalised designs. Each bake is made to order, ensuring a fresh, bespoke finish that reflects the client’s vision. Through creativity, consistency, and a personal approach, Amy’s Bakes and Cakes has become a trusted choice for custom cakes and treats across Dublin.
Project Details
Amy's Bakes & Cakes
Project Name
Branding, Logo Design
Category
November/2024
Date
The Brief
Amy’s Bakes and Cakes was using an overly ornate logo that suffered from poor legibility and lacked brand impact. The elaborate script font and intricate detailing made it difficult to recognise at smaller sizes, weakening their market presence. They required a stronger, more versatile identity that would work across packaging and digital platforms while maintaining their warm, artisanal character.
The Solution
Logo Design: We created a bold, circular badge logo combining clean, contemporary typography with a playful cupcake icon. The balanced layout ensures clarity at any scale, while the updated pink colour palette keeps the brand feeling welcoming and appetising. The new design enhances brand recognition through its simplicity and adaptability, perfectly suited for social media, packaging and future branding requirements.
What services do you offer?
We specialise in web design, graphic design, branding and digital strategy. All tailored for businesses who want to grow online.
How much does a website cost?
Our pricing depends on your needs and the scope of project. We offer flexible solutions for startups and custom solutions for larger projects.
Do you offer logo and branding packages?
Yes, we create complete brand identities including logos, colours, typography and visual systems to match your business goals.
How long does a typical project take?
Timelines vary, but most web designs take 3-6 weeks depending on scope and content readiness.
